Brand board · prepared by Kingdom Marketing
Four things to choose before we build anything
Pick the look. We'll build the shop.
Have a look through, then tick your choices at the bottom and hit send. Nothing gets built until you have chosen.
Logo directions
Four ways to wear the name
Each is built from real text, not a picture, so it stays sharp at any size. The big one is how it looks on its own background; the small one is how it reads on the opposite.
Keep the signature
Closest to nowNothing to relearn. Your customers already know this mark.
Shelf shout
Best for adsReads from across a room and holds up in a square ad.
Heritage badge
Suits the olivesDeli-counter feel. Makes the olives and the sauces look like one kitchen.
Clean and modern
Retail-readyThe square mark works as a profile picture on its own.
Colour palettes
Three palettes, one brand
Braai Fire
Closest to the labels you print today. Loud, warm, unmistakably a chilli brand.
Hot but delicious
Green Heat
Led by the jalapeño and the olives. Reads fresher than most sauce brands.
Hot but delicious
Tropical Night
Built off the pineapple, banana and apricot labels. The most modern of the three.
Hot but delicious
Site vibes
Two ways the shop could feel
Vibe A — Fire and Flavour
Preview — not the real siteLoud and direct. This is the one that performs best on paid ads.
Fire you can taste.
Vibe B — Kitchen Table
Preview — not the real siteWarm and hand-made. Better for gifting, farm stalls and selling to shops.
Hot but delicious.
Checked 20 September 2026
The domain name
hotilicious.co.za
This is the one I would take. South Africans trust .co.za for buying, and it ranks better locally. No hyphen, because nobody types one.
hotilicious.com — worth holding so nobody else takes the name
hot-ilicious.co.za — redirects to the main one
Backups, just in case
- hotilicious.shop — A .shop says 'buy here' at a glance.
- hotilicious.store — Same idea, slightly less common.
- hotilicious.africa — A wider-Africa play if you ship beyond SA.
- hotiliciousfoods.co.za — Adds 'foods' if the main name is taken in .co.za.
- hotbutdelicious.co.za — Your tagline as a domain — good for a landing page.
Nothing is registered yet. Say the word and I confirm at the registrar first.
Tell me what you like
Tick one in each row. Add a note if you like, then hit send.